I spoke to Libbi Gorr on her Sunday show on ABC Melbourne on February 3. We talked about men’s magazines and whatnot, off the back of my Crikey piece.
Good idea for a new magazine. Not surprised it’s Morrison Media behind it. Advertising bucks should be a cinch. I’m surprised it’s going to be as mining-focused as the write-up in The Australia suggests, though. Would have thought you’d be better off pumping it full of things wealthy mining blokes can blow their thousands on – cars, tech, home entertainment, etc – and leaving the augers and whatnot (I have quite the mining lexicon) to the more industry-skewed rags. Still, good luck to ’em.