Shaft? You’re damn right.

Good idea for a new magazine. Not surprised it’s Morrison Media behind it. Advertising bucks should be a cinch. I’m surprised it’s going to be as mining-focused as the write-up in The Australia suggests, though. Would have thought you’d be better off pumping it full of things wealthy mining blokes can blow their thousands on – cars, tech, home entertainment, etc – and leaving the augers and whatnot (I have quite the mining lexicon) to the more industry-skewed rags. Still, good luck to ’em.

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